Your website’s content is crucial to the success of your business; not only do your pages need to be well written, structured and informative, they need to be optimized in a way that will improve your chances of being found on Google, Bing and other search engines.
Why Content is King
Your website content, I.E. the text and images that make up every page of your website, should inspire, inform and persuade. It should provide clear information about your products and service and encourage existing and potentially new customers to ‘buy into your business’.
This will also help to build trust in your business and raise awareness of your brand.
Well written content will help to promote you as being knowledgeable and credible in your field of business and provide you with a greater chance of being found – thus increasing your sales and chances of gaining new customers.
Unlike the printed page, web content needs to be understood by search engines as well as humans! Search engines such as Google and Bing love well written, relevant and up to date web content; it helps your business to stand out from the competition and climb up those all important search engine rankings.
Writing Search Engine Optimised (SEO) webpage content is not an easy task for most people; many businesses take the easy route of copying their existing brochure or sales blurb and pasting it into the pages on their website. This is the wrong approach if you want to be seen on Google and Bing and maximise your enquiries…
What we can help you withOur talented team of Content Writers understand how web content works with search engines and are able to target your particular industry or profession.
WE CAN HELP YOU WITH:
Writing your web copy
Search Engine Optimised Content
Selecting quality images to enhance your pages